Segue Productions

13 REASONS WHY TRADE SHOWS ARE IMPORTANT

1. Trade shows provide person-to-person two-way communication with prospects.
2. Trade shows are one of the least expensive methods of conducting market testing or research to gauge customer attitudes.
3. Trade shows provide cost-attractive direct sales opportunities.
4. Trade shows permit mass product demonstrations.
5. Trade shows get prospects on your own turf, letting sales personnel operate in an offensive sales position.
6. Trade shows provide a positive sales and public relations environment and expose prospects to company personnel they might never meet and vice versa for prospect staff.
7. Trade shows represent a formal commitment to a market that has a kind of “house cleaning” effect on company marketing strategy.
8. Trade shows aid in conducting market intelligence to check on competitors.
9. Trade shows help build employee pride of association.
10. Trade shows provide timely events for capturing trade press publicity and general coverage.
11. Trade shows provide an opportunity for merchandising the cost of other advertising expenditures.
12. Trade shows aid in compiling prospect and lead lists.
13. Trade shows can be useful for staff training, educating and recruiting.