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MARKETING INITIATIVES FOR SEGUE PRODUCTIONS
SHOWS |
- Segue Productions
website: Regular updates of information
and deals
- Direct mail
outs through Segue database and exhibitors
and their databases
- Press releases
to all major news reporting sources
- Email through
Segue, associations and exhibitor databases
(Partnering)
- Posters in
exhibitor’s stores and other stores
DJs frequent
- Direct mail
to all nightclubs, bars, schools, halls,
etc. (Flyers)
- Community news
boards
- Mobile Beat
Magazine
- Links and banners
on other websites (exhibitors, associations,
etc)
- ProDJ.com DJ
Zone, DJA, Global Mobile, ADJA, NAME,
CAMEO, CODJA, CARDMO, AAME, etc.
- Regional shows
as promo lead up to major shows
- Phone calls
to all DJs in the various phone directories
(Look into automatic dialing)
- An exhibitor
emailed show info in 2004 to 10,000 email
addys in his d’base, we will ask
him for this again
- Inserts for
music subscription CDs
- Display at
Vegas show and insert in the goodie bag.
- Monthly notices
via email til February then every other
week to our database members
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